International Journal of Business Economics and Management Research
  • Year: 2011
  • Volume: 2
  • Issue: 2

Corporate social responsibility in the modern economy: A way to sustainable business practices

  • Author:
  • Meeta Nihalani, Ashish Mathur
  • Total Page Count: 13
  • Page Number: 33 to 45

*Department of Management Studies, Jai Narain Vyas University, Jodhpur

**Department of Management, Lachoo Memorial College of Science and Technology, Jodhpur

Online published on 17 March, 2012.

Abstract

CSR has been on the agenda in India for a considerable period of time. Most big Indian corporations are engaged in some CSR activities. As is the case in many countries, the private sector is still generally more active in this area than the governmental/public sector. Business leaders globally are advocating, the concept of social responsiveness. With the new socioeconomic order we have witnessed, there is a growing need for Corporate Social Responsibility (CSR) activities for companies to be main-streamed in the business. As a nation India face paradoxes and polarities. On the Human Development Index India rank at the lower end, a 127th! Nearly 40 per cent of the Indian population is not literate. More than 1/3rd of the population, often called, "demographic dividend" lives on less than a dollar and a quarter a day. But at the same time India take pride in the fact that she has made a mark on the intellectual world map. India boasts of the world's third largest, scientific and technical manpower, and is reckoned as an economic power house. India is a happening country, and fortunately inclusive growth is at the center of India's national agenda. The Indian government is very serious about ensuring that this comes true quickly.