International Journal of Business Economics and Management Research

Academicians across several disciplines have written numerous articles about the job seekers attitude in choosing career. Authors have borrowed from psychology, business administration, human resources management, and the wide umbrella of organizational science to define, measure, and interpret the significance of job seekers attitude in their discipline. While a significant body of literature has been created concerning job seekers attitude in the field of service sector, service based companies seem somewhat more reluctant than professionals of other fields to turn their research upon themselves and study what makes them tick. This study covers 100 respondents from more than 30 companies engaged in the field of service sector. Their attitude towards selecting a new career is studied by providing appropriate questionnaire to collect the necessary data. The Kendall's coefficient of concordance is adopted to test the data collected and to test the hypothesis framed. For analysis purpose, job seekers attitude is measured by classifying the considerable factors into firm specific favorable factors, firm specific unfavorable factors and personal factors which are having impact on the joining decisions in a firm.