“Entrepreneurship in rural India” “A need analysis”

India is the second most populous country in the world and has about 70% of its population in villages. But, in the recent years, the percentage of population migrating to urban areas has increased considerably. Various social, economic, political and ecological problems in rural areas in developing countries like India create challenges in employment and cause increasing migration towards cities, decreasing agricultural production and increasing food shortage. The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production, employment, etc. These problems can be tackled, to a certain extent, by developing entrepreneurship in Rural India.

Rural entrepreneurship is one of the newest areas of research in the entrepreneurship field. It has become one of the significant supportive factors for rural economic development and agribusiness. This dissertation is concerned with the distinctive challenges and opportunities of developing entrepreneurship in rural locations, and also provides the necessary suggestions that can be used in this context. This article defines rural entrepreneurship, integrates the current rural entrepreneurship discusses the constraints of potential rural entrepreneurs and development inputs and pitfalls in managing a rural enterprise and other related issues.