Ensuring inclusive growth and sustainable development through self help groups for building brand India - A case study approach

A nation's brand is a powerful means for value creation, achieving a long term economic prosperity and global leadership in this age of globalization and competition. To attain this focused approach of inclusive growth is required. Inclusive growth is essential for building and strengthening India for it to be placed as one of the leading nations in the world. Building brand is not a choice but an obvious necessity. Building Brand India is imperative. It cannot be ignored as it is the New Commandment of the new age. This paper identifies the strategies for sustainable development and attaining inclusive growth for building brand India through self help groups, one of the microfinance model. Case studies of hindustan lever, microsoft and ITC are also highlighted to prove that private players also play a significant role by applying the SHG models and contributing to attain an inclusive growth.