Customer perception and attitude towards selected brands of 100C. C. motorcycles

In this era of cut throat competition, no company can even survive in the market place without knowing its and its products strengths and weaknesses. Through this research paper, customer perception and attitude towards selected brands of 100cc bikes is taken into consideration by giving a comparison between Hero Honda, Bajaj, and TVS. The main objective of the research is to identify the factors which influence the consumer behavior while selecting a particular brand and to study the brand preferences of the consumers. For the accomplishment of this objective, various business research and statistical tool is taken into consideration.