Retailing in India: future prospects and role of advertising

It started making its presence as it came with evolutionary patterns from Kirana store to Super market. This sector was un-organized in the initial stage, but become well organized. Now it is growing as supermarket and hypermarket felt. A brief introduction and evolution shows how the organized retailing changed. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects. One of the important features of the Indian retailing is the advertising and promotional strategies; which comes out with innovative ways to win consumers over and keep them permanently happy. In this research paper, we take a peek into the organizedretailsector of India, its future prospects and what role advertising can play in it will be explored. Data have been collected from the concerned websites and reports. The methodology applied is qualitative in nature.