Impact of e-retailing practices on consumer – an overview

The study pursues to stretch an overall interpretation of E-retailing practices in the Indian market on the consumers. In contemporary globalize scenario, several innovative technologies, especially the internet have been changing the ways of doing transactions in the market. E-retailing practices involve selling the products or services directly to the consumers who are the end users on the internet. In the Indian market, e-retailing is highly information-intensive and thus makes it important to recognize new development in strategy to create value on the consumers. We live in a technological epoch and consumers are fuelled by internet- induced potentials and an even increasing mood of resourcefulness. Actually E-retailing is seen to arise from the consolidation traditional retailing to e-retailing to create an outbreak of activities among the Indian market consumers. E-retailing emerges from the internet and web technology to facilitate the implementation of retailing. It focuses on internet or web-based interaction between the Indian market and its highly oriented consumers. Above all, Eretailing allowed the consumers to a new kind of specialization. These specialization deals with specialized stores, product line, special classes of customers and sellers and other special e-stores too to satisfy the consumers so as to retain consumer royalty and enhance the profitability. E-retailing is evolved recently with the emergence of Information technology such as internet and web technologies