International Journal of Business Economics and Management Research
  • Year: 2011
  • Volume: 2
  • Issue: 6

Organised retail scenario in India in the light of supply chain and information technology

  • Author:
  • Poonam Singh, Poyam Sharma, Devendra Sarawat
  • Total Page Count: 15
  • Page Number: 106 to 120

*Management Department, Kalka Institute for Research & Advanced Studies, Meerut.

**Unique Institute of Management and Technology.

JEL CLASSIFICATION: M210,310,031,015

Abstract

India's robust macro- and microeconomic fundamentals, such as robust GDP growth, higher incomes, increasing personal consumption, favourable demographics and supportive government policies, will accelerate the growth of the retail sector. Multinationals are structuring to compete in emerging markets, most global retailers, especially in the current economic environment, are looking at India to grow, to shore up revenues and to access new customers. India's retail sector is perhaps one of the most challenging, dynamic and exciting markets to operate in. Globally, robust supply chain management is viewed as a competitive advantage. In the Indian context, most retailers are in the early stages of developing their supply chains, although there are specific instances of higher levels of supply chain maturity. Some retailers have implemented cuttingedge IT systems to support and scale operations, enabling them to generate operational efficiency, increase productivity and improve customer experience. In this paper we have examined the current scenario of retailing along with its prospective future based on supply chain management and IT solutions. The paper ends with the observations pertaining to supply chain, logistics and operations as based upon our internal insights.

Keywords

Organized Retail, Supply Chain, InformationTtechnology