International Journal of Business Economics and Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 6to8

@Banking qual: A measuring scale of perceived quality of internet banking services

  • Author:
  • Chakib Hamadi
  • Total Page Count: 28
  • Page Number: 36 to 63

Research Professor, ENCGM – University Cadi Ayyad of Marrakech, LCGE

Online published on 31 August, 2012.

Abstract

This article presents the development process of Internet banking perceived quality scale. The scale created includes twenty-one items spread across seven dimensions: Website design, usability, information quality, time saving, security, privacy and interactivity. The scale development was based on an extensive literature review and a qualitative study withreal Internet banking users. The scale was refined using two successive samples (203 and 272 respondents) and its validity was confirmed on a third sample of 629 Internet users.

Keywords

Internet banking, measuring scale, perceived quality