*Professor, SIBM, Symbiosis Knowledge Village, Pune.
**Associate Professor and Deputy Director, SIBM, Symbiosis Knowledge Village, Pune.
It today's business environment global presence is not a big thing to be a inviolable task, but it undoubtedly deal with certain complexities to make business globally successful and make things work at local level. This paper discusses the concept and its contemporary imperatives of Globalization on the business and the masses along with having a detailed discussion over old era and the modern era. It feels worth recalling the contribution that scholars have made, in an attempt to critically analyze the dynamics of strategy. In relation to same it correlates the concepts with selected firms in terms of strategic enablers, to identify pattern and draw implications.
business model, change, competitiveness, integration, interdependencies