1Department of Computer Science, Ramanujan School of Mathematics & Computer Science, Pondicherry University, Pondicherry, India.
2Pondicherry engineering college, Puducherry, 605014.
This paper aims to mine context of surfing behavior of a web user in a new way and suggest the right context so that suitable web advertising can be done. This paper also proposes an innovative architecture of a Computational advertisement system. Our approach provides two important factors: flexibility and scalability.
Computational advertising, context retrieval, content analyzer
