Effect of consumer's demographics and attitude on food festival

Purpose of this research entitled towards the customer experience and satisfaction of food festival in Pune, Maharashtra, India. This is an empirical study adopting convenience sampling method for data collection through structured questionnaire. The study is based on theory that illustrates two underlying economic forces behind the rapid growth in food trucks: information frictions which are solved by mobile technology, and taste-for-variety. Most of the respondents visit food festival for the live food and live ambiences that food festival provides. Finding will guide the marketers to design strategies for a unique event, which has food discovery in its core and attracts the urban youth, as the core community is this.