Analysis of motivating factors with purchase of car in Pune

This investigation helps us to comprehend the role of motivational factors among males and females in the purchase of a car in Pune. Various motivational dependent variables are examined which have an effect on males and females in making a choice to purchase a car. The respondents were from both males and females with varied occupations, age, education, income clusters and marital status. A two group between subjects MANOVA was performed on 9 dependent variables to achieve the results. The matter of curiosity for this document was not how many people answered, but whether or not males and females answered in a different way. It is found that there is a relation between various motivational factors between males and females in the process of making a decision to purchase a car in Pune. The research is crucial for both sellers, car producers and financers to comprehend how various motivational factors assist individuals in purchasing a car.