1SIMS, Symbiosis International University, Pune-411 020, India
St. Vincents College of Commerce, Pune University, Pune-411 037, India
*E-mail: simonindia@hotmail.com
Online published on 19 September, 2020.
This study helps us to understand how occupation influences the purchase of a car in Pune and also examines the number of cars possessed by the respondents within the household. The investigation is crucial for both sellers, car producers and financers to comprehend the ownership of cars among various occupations in Pune. Information was collected from 225 respondents in Pune. The respondents existed from both genders with varied occupations, age, education, income clusters and marital status. There is a relation between occupation and ownership of cars in Pune. Professionals own more cars than any other category of occupation. The automobile producers, sellers and financing institutes must come up with novel financing programs for the professional customers, as majority of them prefer financing.
Car, Buying, Occupation, Professionals, Consumer behaviour