Knowledge Gain through Instructional Videos among Tomato Growers of Central Plain Zone of Punjab, India

This study evaluated the effectiveness of instructional videos in enhancing tomato growers’ knowledge of recommended cultivation practices. Utilizing Information and Communication Technology (ICT), the research involved 160 tomato growers from Amritsar and Patiala districts, selected through multistage sampling. Five targeted videos covering essential aspects of tomato cultivation were developed and presented to the respondents. The study measured knowledge levels before and after exposure to the videos, revealing a significant increase in knowledge retention. After exposure to the videos, 52.5 per cent of respondents achieved a high level of knowledge, a substantial rise from 22.5 per cent prior to the intervention, reflecting a notable 30.0 per cent shift in high knowledge levels. Additionally, respondents exhibited enhanced understanding in various aspects of tomato cultivation, including nursery raising, pest management, and irrigation practices. The findings highlight the efficacy of instructional videos as a powerful medium for agricultural education and underscore the role of ICT in effectively disseminating agricultural knowledge. Based on the positive outcomes, the study recommends the broader adoption of video-based learning tools to improve knowledge dissemination among farmers, ultimately contributing to better agricultural practices and productivity.