Business Management, School of Business Studies, Punjab Agricultural University, Ludhiana-141004
*Email: sukhmani@pau.edu
JEL Classification: P42, Q13, Q17, Q18, R11
Role of Punjab Mandi Board in initiating the scheme of Apni mandi in Punjab state is praiseworthy. It is indeed a great effort to narrow down the gap between the farmer and the consumer. The study was conducted in the Apni Mandis of Ludhiana to identify the problems faced by the farmers and the consumers through Factor Analytic Approach. Also, the extent of implementation of the Apni mandi scheme was evaluated. The results indicates that though, the Punjab Mandi Board has the process of registration of the farmers so that the retailers do not participate in garb of farmers, yet in reality at many of the Apni Mandi sites in Ludhiana it was found difficult to identify the registered and non-registered farmers.
Apni mandis, market yard, prices