Regulated marketing in India in the period of reforms: Redundant or useful?

Regulated marketing is only a transitory stage in the evolution of agricultural markets. With economic reforms, the role of government is desired to be curtailed and as a response, several models of marketing are found to be emerging at the all India level. Based on primary data and insights collected from different parts of the country we argue that it is imperative that regulated marketing survives and continue to function as of now but recognizing the importance of technology, freedom of choice and the advantages of shortened channels, some rethinking may be required.