Sustaining rice crop through exploring potentialities of basmati with reference to Indian Punjab

Despite serious allegations leveled against rice by the environmentalists, it is rather impossible to root it out of the state. An important workable solution can be to replace non-basmati rice with basmati rice which would improve the product quality, reduce the volume and make it more exportable and lesser eco-unfriendly. However, it needs to ascertain profitability to the farmers, at least equivalent to non-basmati rice through minimum price support.