What Determines the Choice of Milk Marketing Channel of Dairy Farmers: Evidence from Kashmir Region?

The study was carried out in Pulwama district of Kashmir Valley with a total sample of 100 dairy farmers. An attempt is made to investigate the choice of market outlets preferred by the dairy farmers for disposing milk and also to examine the determinants of the milk outlet channels with the help of multinomial logit model. Three distinct types of milk marketing outlets were available for the farmers in the district, viz., cooperatives, private processing plants, and traditional players. Results revealed that the important determinants of market participation in alternative milk disposal outlets were the distance to milk collection centers, provision of output services, procurement price of milk and social participation score of the dairy farmer.