Economics of Production and Marketing of Sula-Wine: A Case Study

The study revealed that, the per liter production of Sula Sauvignon Blanc wine has been worked out to 247.38. The share of variable cost in production was 93 percent for per liter production of wine. That of fixed cost was 7 percent. The cost of ingredient for per liter production of wine was 2.45. Total cost of production of Sula Sauvignon Blanc of production unit was 12, 78, 50, 784.02. For per liter production of Sula Sauvignon Blanc 18.27 was the fixed cost and variable cost was 247.38. Total cost of processing of Sula Sauvignon Blanc wine was 265.37 per liter. Two marketing Channels was notices in in marketing of wine out of which Channel I (i.e. P-W-R-C) was found to be major contributing nearly 76 percent of total production of wine.