Market-linkages with Paddy Processing Units-A study on Farmer-Millers Linkage in Bangarpet Taluk of Karnataka

The present investigation assess the "Linking farmers to markets" via rice miller or processor because there is rapid shift from sales through open markets to direct sales that involve linkages and alliances from production to consumption. The present study focused on market linkage with the rice millers who are sourcing the paddy directly from the farmers of major rice growing belts of Karnataka like Cauvery and Tungabhadra command area (93.33 per cent). The paddy processing units sold the major quantity of rice to traders in APMC yard (93.33 per cent) and the rice was sold directly to retailers in Bangarpet town by the rice millers (86.66 per cent) Bangalore city (80.00 per cent). Major constraints faced by rice millers in the managing of business in rice mills were irregular power supply, procurement policies of government, unfair levy price with the mean Garrett's rankings score (93.33 per cent) taken understudy. The policy implication of the study observed that linking farmers to market through establishing farmer's producer's organizations in the Bangarpet is better so that to make more efficient marketing practices and performance.