Production and Marketing of Cauliflower-A Spatial Analysis

The present study was undertaken in Hoshiarpur and Amritsar districts of Punjab. Total sample of 120 different sized cauliflower growers from eight villages were collected. The results of the study indicated that the total variable cost incurred on growing cauliflower was 46807 per acre and the maximum expenses incurred were 13833 on hired labour. The returns over total variable cost were 38638 per acre and highest on small vegetable growers. The study identified three marketing Channel-I: Producer-wholesaler-retailer-consumer, Channel-II: Producer-retailer-consumer, and Channel-Ill: Producer-consumer. The net price received by the producer was 52.50, 61.16 and 96.67per cent in marketing Channel-I, II, and III respectively in Hoshiarpur market during 2015. The net price received by the producer in Amritsar market was 48.85, 58.82 and 96.44 per cent in marketing Channel-I, II, and III respectively during the same period. The producer's share in consumer's rupee, in marketing Channel-Ill was highest because of direct sale to consumer.