Intervention for Promoting Integration between Organised Retailers and Agribusiness Groups

Organised retailers are the big multinational brands which have good sales, brand image and good finance. Agribusiness groups are the farmers group who manufacture their own products at less cost with good quality. So there is a need to promote integration between organized retailers and agribusiness groups. Integration will be beneficial to both. So there is a need for intervention for promoting integration between organised retailers and agribusiness groups on quality, packaging, training, reliability and market information.