Efficient Channelization of Inland Fish in Gujarat

Anand district is number one state in Inland fishery production through ponds and tanks. In the particular district Rohu, Catla, Nagri, Surimai and Bighead like fishery are abundantly found out and due to their perishable nature a large number of middlemen come between producer and consumer that increases marketing cost and margin. In this juncture, marketing efficiency, price spread and farmers ’share in consumer rupee were decided for study purpose. This study was undertaken in the month of April-May, 2015 in eight taluka of Anand district purposively through a pre structured schedule. Rohu was observed as efficiently marketed in Channel-II than any other Channels where as other channels were efficiently marketed in Channel-I. Rohu fish was the only fish that was marketed in Channel-II. Greater the marketing efficiency greater producer share in consumer rupees was observed. Marketing cost and marketing margin was also varied in accordance with size of fish, cost incurred by different middlemen in the channels. Itinerant traders were earning maximum profit in marketing of Bighead fish. As the overall study area was completely unorganised so cooperative, SHG may improve the marketing efficiency of the particular region.