An analysis of marketing aspects in marine fishing-Tharuvaikulam, Thoothukudi district, Tamil Nadu

The domestic fish marketing system in India is mainly carried out by private traders with a large number of intermediaries between producers and consumers. To study the marketing aspects like channels, cost and constraints of fishers with suggested measures for easy operation and regulation of fish marketing in Tharuvaikulam fishing village, Thoothukudi district was attempted to. The result revealed that, the calculated average commission charges for auctioning the fishes higher for MD mechanized sector when compared to other sectors. Lack of government support was found to be the prominent constraints with specific to marine fish marketing.