Institute of Agri Business Management (IABM), Swami Keshwanand Rajasthan Agricultural University, Bikaner-334006
In spite of the fact, agriculture is the largest livelihood provider in our country, the small farmers gains are not enough compared to the efforts put in and agriculture cost inputs which can affect the agricultural productivity and food security of the nation. As the Internet continues to become more popular, with the application of e-commerce, many transactions through the supply chain are eliminated or simplified. In this way, transaction costs are drastically reduced or even eliminated. Reports show that farmers are slightly behind the general population in adoption of e-commerce but adopters are getting astonishing benefits.
E-commerce, e-tailing, farmers ’income, internet, information technologies
