Market-led-extension: Scope and challenges in the present scenario

Market-Led-Extension approach is an effective mechanism to transform of the traditional production driven approach to market driven approach, to reduce production costs and converting the agriculture into a profitable venture. The extension personnel are required to possess information regarding land demand of crop, credit facilities, transport facilities and market intelligence. Use of IT in agriculture is utmost important link the buyers and sellers to provide the information regarding the stock, purchasing and selling of commodities. Several opportunities in the Market-Led-Extension involve tapping the new trends in marketing, establishing the supply chain Management, contract farming and direct marketing of the produce.