Role of affiliate marketing in today's era: A review

Affiliate marketing is a type of performance-based internet marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. The most common question I hear, companies asking themselves that “ Half the money I spend on advertising is wasted; the trouble is I don't know which half”. The simple answer is Affiliate marketing through which you can track the amount being spent on affiliates and performance of affiliates can be tracked through maintaining record of who is sending the traffic and getting the sales. Through this paper we tried to understand the concept, knowledge and scope of affiliate marketing.