Indian Journal of Economics and Development
  • Year: 2018
  • Volume: 14
  • Issue: 1

Physical Distribution System of Drumstick (Moringa oliefera) in Vadodara District of Gujarat

  • Author:
  • R. Singh1,, M.R. Prajapati2, Snehal Mishra3, Dilip R. Vahoniya4, Y.A. Lad5, Y.C. Zala6, Jemish Savani7
  • Total Page Count: 6
  • Page Number: 139 to 144

1Assistant Professor, Department of Agribusiness Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

2Assistant Professor, Department of Financial Management, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

3Assistant Professor, Department of Agribusiness Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

4Assistant Professor, Department of Project Management, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

5Associate Professor, Department of Human Resource Development, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

6Principal and Dean, Department of Agribusines Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

7Senior Research Fellow, Department of Agribusines Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

*Corresponding author's email: singhr@aau.in

JEL Codes C81, Q13, Q18.

Abstract

The major marketing channels for distribution of drumstick, found in the study area were (I) Producers →Wholesalers→Retailers → Consumers, (II) Producers→Organized Retailers→Consumers, and(III) Producers→Wholesaler-cum-Commission Agent of local market→Wholesaler-cum-Commission Agents of distant markets→Retailers in distant markets→Consumers in distant markets. It has to be mentioned here that the price offered by wholesalers to the farmers in Channel-I was higher than the price offered by retailers to farmers in Channel-II, however marketing efficiency was higher for Channel-II. If marketing costs are reduced in Channel-I, it can be made equally or more efficient than Channel-II. This may be achieved with proper post-harvest management, effectively reducing losses during distribution.

Keywords

Drumstick, marketing channel, marketing efficiency, price spread