Opportunities and Challenges for Marketing of Organic Products in India

This review paper explains the consumers ’behaviour, opportunities, and challenges for marketing of organic products in India. From many kinds of literature so far reviewed; that India has different climatic conditions; hence varieties of organic products are being produced viz., spice, pulses, fruits, vegetables, and others. Further, the rapid increase in production of organic products is creating new and more complex challenges for marketing. The future development of the organic sector in India depends on the balanced growth of domestic supply and demand. Consumers are keen to buy organic food, as they had become aware of the harms of chemical-laced conventional food production.