Indian Journal of Economics and Development

  • Year: 2018
  • Volume: 14
  • Issue: 1a

Economics of Marketing and Constraints of Finger Millet in South Gujarat Region

1Research Scholars, Department of Agricultural Economics, N.A.U., Navsari-396450

2Associate Professor, Department of Agricultural Economics, N.A.U., Navsari-396450

3Associate Professor and Planning Officer, Directorate of Research, N.A.U., Navsari-396450

Abstract

A study was conducted on the economics of marketing channels marketing efficiency and constraints of finger millet in South Gujarat region. In Valsad district, producer received the price 1800, 1830 and 1825 per quintal which is 97.10, 83.51, and 71.34 percent of consumer's rupee and in Dang district, producer received the price of 1700, 1650, and 1630 per quintal which is 97.05, 82.90, and 71.55 percent of consumer's rupee in Channel-I, II and III respectively. In marketing the lack of transportation facility was ranked as the most important constraint.

Keywords

Constraints, cost of marketing, marketing channel, marketing margin, price spread