Adoption of Entrepreneurial Activities of Members of PAU Kisan Club (Ladies Wing)

Rural women play a vital role in farm and home system. She contributes substantially in the physical aspects of farming, livestock management, post-harvest and allied activities. Women entrepreneurs are a significant part of the global expedition for sustained economic development and social progress. The present study was conducted at the main campus of Punjab Agricultural University, Ludhiana in Punjab (India) on 90 members of PAU Kisan Club (ladies wing) which were selected randomly from 150 active members. Data were collected through personal interview during monthly meetings of the PAU Kisan Club. Findings revealed that about 67 percent of respondents had adopted the enterprises at commercial level to get economic benefit and were motivated from members of PAU Kisan club and themselves. Majority of the respondents (53.33percent) were doing enterprise individually due to small-scale enterprises and also for personal economic gains. On the other hand 41.67 and 35.00 percent of the respondents have adopted the preservation of fruits and vegetables, and vegetable cultivation, respectively. Majority of the respondents (65.00 percent) had medium extent of adoption of entrepreneurial activities means these respondents have adopted 2–3 enterprises out of selected sixteen entrepreneurial activities. All the respondents were selling their produce at household level. But out of that about 53.00 percent, respondents were selling their produce at Kisan Mela also. It was noticed that 66.67 and 58.33 percent of the respondents faced problem regarding frequent power cut and unable to purchase modern machinery due to inadequate capital.