Readers Reactions towards The content Provided by the Mobile-Based Agro-Advisory Services

The farmer needs timely advisory service to do better farming and good returns. However, the farmer and extension gap is increasing day-to-day because of various constraints in the system. The paper depicts that most of the respondents of KVK (94 percent) and IFFCO (93 percent) had agriculture as their main occupation and belong to middle age category respectively. To cope with this gap agro advisory service is being provided by various services provider but with the service the content which is being provided to the reader also matter. Particularly, it is Comprehend or not, timely or not and another factor like these. So the study was undertaken to analyze the reader's reaction towards the content provided by the mobile-based agro advisory services provided by KVK Jalandhar and IFFCO respectively. A hundred beneficiaries were selected randomly from each district. So, in total there were 200 respondents. The result showed that two-thirds responded of KVK responded that the information is relevant to their condition whereas more than half (58 percent) of the respondents of IFFCO responded that the information is not relevant with their conditions.