Indian Journal of Economics and Development

  • Year: 2018
  • Volume: 14
  • Issue: 1a

Retailing of Traditional Flowers by Women and Household Livelihood Security-Evidences from two Districts of Eastern Dry Zone of Karnataka

1Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK, Bengaluru-65

2Department of Animal Sciences, University of Agricultural Sciences, GKVK, Bengaluru-65

Abstract

The specific objectives of the study were to analyze factors influencing women to take up retail marketing of flowers and livelihood dependence of women on flower retailing. The sources of household income revealed that income from flower retailing comprised 76 percent (19574), while that of agriculture and other sources accounted for 1233.33, and 4867, respectively for respondents of Chikkaballapura. In Bengaluru, flower vending contributed about 61 percent (21, 716), while other sources accounted for 14, 018 (39 percent). The Purchasing Power Parity per capita (Rangarajan method) was used to compute quartile distribution of households according to monthly per capita expenditure.

Keywords

Livelihood security, purchasing power parity, traditional flowers, women