1Professor and Head and Research Scholar, Department of Commerce, M.B GOVT P.G College, (Kumaun University), Nainital Road, Haldwani-263139 District Nainital (Uttarakhand)
*Corresponding author's email: tanuja.chaudhary20sep@gmail.com
Online published on 22 June, 2021.
The study found that the history of the farmers market as an alternative marketing channel paved its way long back in history and gradually spread across the world. India got its first farmers market in 1987. The study highlighted that farmers' markets in India and other nations are significantly different; therefore, the Indian farmers market calls attention. However, past studies cited various benefits of the farmers' market to producers, consumers, and producers and consumers' benefits. However, less emphasis was laid on its role as a development tool; therefore, this section deserves more attention. Further, expanding such a market with adequate and robust infrastructure will help make the agriculture sector strong and successful. The study reflected how the establishment, growth, and success of farmers market across globe and nations has benefited it stakeholders and how it reacts in the different business environment.
Consumers, Direct agriculture market, Economic development, Farmers, Farmers' market.
