Covid-19 Pandemic: Concerns, Impact and Continuity Strategies for Small Businesses in India

History is a testament that small businesses are most affected by the global economic fallouts, be it the great depression (2008) or Covid-19. The paper aimed to address the concerns and impact of the prevailing Covid-19 Pandemic on small businesses, globally and nationally. Secondary data from repositories of international repute along with causal chain analysis was used for the purpose. Findings showed that new-found challenges occurred on the demand and supply fronts in India. Curbing the various immediate and peripheral consequences required long-term planning and holistic support mechanisms. Suggestive strategies using the stakeholder approach are presented at the firm, industry, and environmental level to ensure small business continuity and future preparedness.