Export competitiveness of Indian mango: Determinants and empirical evidences

The main objective of the present study was to work out the export competitiveness of Indian mango and policy recommendations for improvement in its export and the destinations as well. To achieve the objectives, various tools such as net terms of the trade revealed comparative advantage and Markov chain analysis was applied to mango export data from 1999–2019.The estimations of net terms of trade and revealed comparative advantage that India had a comparative advantage for exporting mango. It was evident from the transitional probability matrices developed through Markov chain analysis that Qatar was the most loyal buyer for Indian mango. The attention should be focused on the market requirement and specifications of Qatar, Bangladesh, UAE and the UK were the most stable buyers of Indian mango.