The present study is an attempt to assess the cost and profit margins in potato sub-sector of Punjab. The systematic proportionate sampling technique was used to select area under potato in Punjab state. The secondary data were collected from Department Horticultural Punjab, Chandigarh. The primary data were collected from various market agents like farmers, cold stores owners, wholesalers/traders, traditional retailers and organized retailers through personal interview method. The results revealed that all the stakeholders earned reasonable profit in sale and purchase of potatoes. It was found that the profit margin of wholesalers and traders was higher during the lean period as compared to peak period but sample farmers earned highest profit in peak period as compared to lean period.
Wholesalers, retailers, organized, cost, margins
