1Ph.D. Scholar, Division of Agricultural Extension, IARI, New Delhi-110012
2 Professors, Department of Agricultural Extension, College of Agriculture, Kerala Agricultural Univeristy, Vellayani, Thiruvananthapuram-695 522
Online published on 19 August, 2015.
The study was undertaken in Thiruvananthapuram district. One hundred vegetable growers were selected by using the proportionate random sampling technique. Sixteen independent variables were selected based on judges’ relevancy rating and were quantified using measurement devices. The data were collected using a pretesteci structured interview schedule and suitable statistical tools were used to analyze the data. Majority of the respondents (64%) had a favourable attitude. Seven variables, namely, mass media exposure, innovativeness, market perception, self confidence, environmental orientation, awareness and knowledge showed a significant and positive relationship with attitude towards organic farming practices. Attitude is very important for success organic farming practices.
