Institution -Village Linkage Programme (IVLP) was conceived for infusing of the philosophy of participatory research in the technology generation process. The C entral Soil Salinity Research Institute implemented IVLP in two villages of Sunderban. Several factors affect people's participation in any developmentprogramme. Ahighdegree of participation is not usually possible from the outset. Extent of people's participation in IVLP programme was moderate. The study revealed that m otivational factors, social credibility of the programme, family support, need for information, input etc. promote d people's participation in IVLP.