1Senior Scientist, Central Research Institute for Jute & Allied Fibres, Barrackpore, Kolkata 700 120 (West Bengal)
2Professor, Department of Agricultural Communication, College of Agriculture, G. B. P. U. & A. T., Pantnagar, 263 145 (Uttarakhand)
3Principal Scientist, National Academy of Agricultural Research Management, Hyderabad, 500 030 (Andhra Pradesh)
4Senior Scientist, Directorate of Maize Research, Pusa Campus, New Delhi, 110 012
The present study was conducted in Uttarakhand state to find out the components of entrepreneurial behaviour of vegetable growers. For this purpose, a sample of 120 vegetable growers through multi-stage sampling technique was selected. It was found that achievement motivation (0.782), self confidence (0.782), management orientation (0.744), leadership ability (0.559) and farm decision making (0.525) were higher factors loading to influence the entrepreneurial behaviour. Second levels of influential variables were innovativeness (0.665) and knowledge of vegetable cultivation (0.569). The findings indicate that management orientation, farm decision making, leadership ability, achievement motivation and self confidence are crucial for affecting entrepreneurial behaviour of vegetable growers. Findings of the study are helpful in selecting appropriate motivational training for the hill farmers particularly.
Vegetable growers, entrepreneurial behaviour, factor analysis, influential variables
