1Research Scholar, Department of Home Science Extension and Communication Management, College of Home Science, MPUAT, Udaipur, Rajasthan
2Professor, Department of Home Science Extension and Communication Management, College of Home Science, MPUAT, Udaipur, Rajasthan
Online published on 12 April, 2019.
A woman as an entrepreneur is economically more powerful than a mere worker, because ownership not only confers control over assets but also gives her the freedom to take decision. Studying entrepreneurial behavior would help to determine how far rural women are progressive, forward looking and willing to diversify their occupation. The present study aims to study the entrepreneurial attributes of rural women in dairying. The study was conducted in Lunkaransarpanchayatsamiti of Bikaner district on 100 rural women. Findings reveal that majority of the respondents (69%) had medium entrepreneurial behaviour with attributes such as innovativeness, planning ability, information seeking behavior, risk orientation and self-confidence were found to be low; whereas co-ordinating ability, cosmopoliteness, achievement motivationand decision making ability weremedium.
Dairying, entrepreneurial attributes, entrepreneurial behaviour, rural women
