1Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, J & K
2Division of Agroforestry, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, J & K
3Division of Genetics and Plant Breeding Faculty of Agriculture, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, J & K
The present research study was undertaken to analyze the different socio-personal characteristics and information seeking pattern of rapeseed mustard growers in sub-tropical and temperate region of Jammu division. The present study was conducted in four districts, namely, Jammu, Samba, Reasi and Doda of Jammu division with 50 randomly selected rapeseed mustard growers from each district thereby making a total sample of 200 respondents. Multistage random sampling technique was employed for selecting the respondent farmers. Major findings indicate that average age of respondent farmers was 49.02 years, average schooling years was 07 years, and average family size was six. Average operational land holding size was 1.64ha and majority (41%)farmers were marginal farmers and average farming experience was 26 years. Ninety percent respondents had no social participation and 51 percent had extension contacts. Only 22 percent households were solely dependent upon agriculture occupation for earning their livelihood. Private input dealers were main source utilized by farmers for obtaining information regarding seed, fertilizers and pesticides followed by field extension functionaries of agriculture department.
Information, livelihood, rapeseed mustard, socio-personal characteristics
