1Research Scholar, Division of Agril. Extension, ICAR-Indian Agricultural Research Institute, New Delhi 110 012
2Senior Scientist, Division of Agril. Extension, ICAR-Indian Agricultural Research Institute, New Delhi 110 012
3Principal Scientist, Division of Agril. Extension, ICAR-Indian Agricultural Research Institute, New Delhi 110 012
4Scientist, ICAR-IASRI, New Delhi
Online published on 29 February, 2020.
The study was conducted on 45 agritourism host farmers and 200 agritourists altogether selected from two states, viz. Maharashtra and Goa to delineate the challenges in managing agritourism farm and sustainability of this venture. The major challenges in proper management were high cost of land development and initial investment, weak communication skills of staff, Inability to introduce more activities and lack of specific policy for promotion of agritourism. Farmers of Maharashtra were found to be better placed with respect to cost of labour and policy initiatives by government. All the stakeholders agreed that proper policy level research along with public-private partnership for promotion and sustainability of agritourism is much essential. Farmers ’ability to successfully integrate this enterprise to suit their socioeconomic and agro-ecological conditions would further enhance its profitability and sustainability.
Challenges, communication skills, management, policy for promotion, public-private partnership, stakeholder
