Indian Journal of Extension Education
SCOPUS
  • Year: 2019
  • Volume: 55
  • Issue: 4

Efficacy of Kisan Mobile Advisory (KMA) Service for Dissemination of Agricultural Information in Madhya Pradesh

  • Author:
  • S.R.K. Singh1, Anupam Mishra2, Venkteshwar Jallaraph3, Sarvesh Kumar4
  • Total Page Count: 3
  • Page Number: 223 to 225

1Principal Scientist, ICAR-ATARI, Zone-IX, Jabalpur (M.P.) 482004

2Director, ICAR-ATARI, Zone-IX, Jabalpur (M.P.) 482004

3SRF, (NEMA) ICAR-ATARI, Zone-IX, Jabalpur (M.P.) 482004

4Scientist, KVK, Harda, ICAR-ATARI, Zone-IX, Jabalpur (M.P.) 482004

Online published on 27 April, 2020.

Abstract

Kisan Mobile Advisory (KMA) Service is an ICT initiative, which is launched by Indian Council of Agricultural Research (ICAR) to provide location-specific and crop-specific farm advisory services and facilities to the farming community in a given area. The present study was carried out in three KVKs (Badwani, Burhanpur and Datia) of Madhya Pradesh State and it was revealed that, majority (84.00%) of respondents agreed with the fact that, agricultural information disseminated through Kisan Mobile Advisory (KMA) in the form of Short Message Service (SMS) were always needful and timely, easy to understand (91.00%) and fully applicable (82.67%). Regarding the overall efficacy of KMA Service on the respondents the result indicated that, KMAimposes high efficacy on 86.00 per cent of respondents.

Keywords

Bulk message service, ICT, KMA, mobile, SMS