1Assistant Professor, Department of Veterinary Extension, College of Veterinary Sciences, (Nanaji Deshmukh Veterinary Sciences University) MHOW, M. P.
2Director Extension Education, Nanaji Deshmukh Veterinary Sciences University, Jabalpur, Madhya Pradesh
3Assistant Professor, College of Veterinary Science, Guru Angad Dev Veterinary and Animal Sciences University (GADVASU), Ludhiana, Punjab
4Professor cum Head, College of Veterinary Science, Guru Angad Dev Veterinary and Animal Sciences University (GADVASU), Ludhiana, Punjab
Online published on 31 March, 2021.
In the present study the data were collected from randomly selected 260 dairy farmers out of five districts of Punjab, to assess their responses about various attributes of text messages and utility of short message advisory service in dissemination of dairy practices. Results revealed that most of the respondents expressed that messages were timely, useful and quality of SMS was good. Majority of respondents perceived other attributes like frequency (78.07%), content cover (78.84%), applicability (75.76%), understandability (72.30%), completeness (73.84%) and clarity (75.00%) as good. Priority wise potential benefits of short message advisory service as perceived by dairy farmers were “Credible information from institute” (MS=4.47) followed by “SMS Acts as Alert” (MS=4.37), “Received Appropriate information on time” (MS=4.24), “Increase in knowledge” (MS=4.24) “Improvement in farm operations” (MS=4.17), “Received need based information” (MS= 4.12), Develops information bank (MS=3.86), Save Time & money (MS=3.85) and Increase in productivity (MS=3.07). About 48.84 per cent respondents agreed to pay ₹100 per month for regular receiving text message advisory from the GADVASU, Ludhiana, Punjab.
Attributes, dairy practices, perceived utility and text message
