1SMS (Agricultual Extension),
2Principle Scientist,
Agricultural extension is playing a pivotal role since time immemorial to enable the farmers to benefit them from different inventions and innovations in Agriculture. Its role becomes still more substantial in a developing economy like India that has low levels of literacy and high incidence of poverty, particularly in rural-areas. According to the World Bank, there are more than one million agricultural extension workers in developing countries, and public agencies have spent over $10 billion dollars on public extension programs in the past five decades (Feder, 2005). The Government of India spent nearly $60 million on public extension programs in 2009-10 alone (RBI, 2010). But a recent nationally representative survey report shows that just 5.7 per cent of farmers receiving information about modern agricultural technologies from public extension agents in India (Glendenning, Babu, and Asenso-Okyere, 2010).Therefore empowering farmers and farm women and also rural youth through extension and knowledge desiminationwith the use of ICT is a much needed job of this hour.
Mobile application, mobile phone, URL, websites