1Farm Manager & Livestock Development Officer respectively- Maharashtra Govt.
2Assistant Professor, Vet and A.H. Extension, Mumbai Veterinary College, Parel, Mumbai, MaharashtraAnimal and Fishery Sciences University-400012
Online published on 31 March, 2021.
The study was conceptualized in Palghar district of Maharashtra to ascertain the attitude of the dairy farmers towards use of WhatsApp as an information delivery tool. For this study, 100 dairy farmers were selected randomly as respondents. Pretesting of attitude level of dairy farmers indicates that majority (63%) of the respondents had neutral attitude followed by 14 per cent with favorable attitude while 23 per cent of the respondents reported an unfavorable attitude towards use of WhatsApp as an information delivery tool. On post-testing majority (60.00%) of respondents had developed a favorable attitude followed by 40.00 per cent of respondents with neutral attitude. None of the respondents reported an unfavorable attitude towards use of WhatsApp as an information delivery tool.
Attitude, dairy farmer, information, pre and post test, social media, whatsapp
