Adoption of agricultural information disseminated through mobile

The specialists of information and communication technologies have appreciated that mobile is the most suitable device for creating general awareness and improving the knowledge amongst the farmers because it reaches a large number of people at a very low charge and become a requirement inthe present-day society irrespective of age, status, income groups. Ex-post facto research design was followed. The present investigation covered three districts of the Saurashtra Region of Gujarat. A multistage sampling method was used with a sample size of 240 respondents. The statistical measures such as frequency, percentage and multiple regression analysis were used. The data on adoption of information revealed that, exactly forty per cent (40 %) of the respondents were from high level of adoption of agricultural information and the twenty three variables fitted together in the regression model explained 61.00 per cent of the variation in the adoption of information.