Indian Journal of Extension Education
SCOPUS
  • Year: 2020
  • Volume: 56
  • Issue: 3

Impact of kisan call centre in Punjab

1Senior Agricultural Economist, Agro Economic Research Centre, Department of Economics & Sociology, Punjab Agricultural University, Ludhiana, Punjab

2Director, AERC, Department of Economics & Sociology, Punjab Agricultural University, Ludhiana, Punjab

4Professor, Agro Economic Research Centre, Department of Economics & Sociology, Punjab Agricultural University, Ludhiana, Punjab

Online published on 14 April, 2021.

Abstract

Access to information has become a key to decision making in modern agriculture. In order to take care of these needs of farmers, Government of India has set up twenty five Kisan Call Centers (KCC) in different states of India. The present study was designed to analyze the Chandigarh based KCC catering to Punjab state. Asample of 100 KCC user farmers and 20 nonuser farmers was studied to have an in-depth knowledge. Average number of calls to KCC per farmer were found to be 6-7 in a year. Main interest area of queries was pertaining to technical aspects .The traditional sources like fellow farmers and kisan melas were also of high importance to these KCC users. However, awareness about agriculture related websites/portal was almost lacking. Some aspects of decision making have shown positive impact of KCC like insect-pest control, disease control, variety selection, fertilizer application and weather related queries.

Keywords

Agriculture, Information, Impact, Kcc, Technical, Weather